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The Christie Cannon Team | Keller Williams Frisco TX | www.christiecannon.com
4783 Preston Rd #300 Frisco TX
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We are BEYOND thankful for all of our clients! - The Christie Cannon Team | Keller Williams
Sunday, July 30, 2017
We are BEYOND thankful for all of our clients! We would not be here where we are without you.
As Featured on the KW.com Blog:
Relationships have formed the foundation for successful businesses for centuries, but how those relationships can benefit a business has evolved over time. Today, client relationships that result in referrals can fuel your growth and success both online and off.
Christie Cannon, a Keller Williams Luxury Homes International agent who specializes in Frisco and its surrounding communities north of Dallas, has put those referrals to work for her in a Texas-sized way.
“More than half of our business comes from referrals,” Cannon says. Through sourcing her business, Cannon finds that many new clients heard about her from a previous client.
Cannon’s results speak for themselves. Her team closed $112 million in sales in 2016, a 28 percent increase from the previous year. The results are particularly remarkable given the unexpected challenge they were presented.
Cannon’s husband and team member, Kevin Cannon, was diagnosed with stage two breast cancer. He began aggressive chemotherapy, followed by a double mastectomy and 30 radiation treatments.
“It was heartbreaking for us. We were unsure where the situation would take us,” says Christie. “Thankfully, Kevin is now fully recovered and back to working full time. The challenge really brought to light how strong our team is. Everyone rallied together to create the best year yet.”
Upward momentum continues for Cannon and her team. They currently have 65 active listings and 50 pending transactions, not to mention plans for a 20 percent increase in production this year. This projected growth undoubtedly will be aided by her strong referral program.
Cannon builds a strong referral program
“Reaching out to current, past and future clients is so important because they all have a referral to give,” she says. “The most important part of building a referral-based business is building strong business relationships with your clients along the way.”
In order to build those relationships, Cannon and her team have created a solid referral protocol for each and every one of her customers and clients. “Every person in our database is on an action plan of some kind. Each action plan is set up to cater to the specific needs of each contact. The activities in our action plans will vary, but they all include offering something of value to each person. Our contacts are the heart of our company, and we treat them as such.”
When the team receives a referral, the client is sent a handwritten thank-you card as well as a small gift. That strategy has paid dividends dating back to Cannon’s very first client in 2003.
“Ironically enough, one of my very first transactions was a small $48,000 home, and to this date, that client has completed five other transactions with me and is still referring business to me,” she says. “I started getting my systems in place early on, and the systems are what helped me get organized and get in touch to grow and foster relationships with my clients. They have helped us maintain a consistent year-over-year growth pattern and get to where we are now.”
The value of referrals
Now that Cannon and her team are part of KW Luxury International, she has discovered that those referrals are even more valuable to her success.
“Luxury home buyers and sellers are very seasoned,” Cannon says. “They rely heavily upon advice from people they trust. Keeping your name in front of the luxury market is important in maintaining a strong referral base.”
While clients are the first ones that referral strategies are typically aimed at, Cannon also works hard to earn referrals from her local real estate colleagues and peers. To that end, she is committed to participating in networking events with other agents in and around her area. The best method she has found for earning those referrals is an unyielding dedication to professionalism.
“We have had agents – even within our own area – refer business to us,” she says. “It is such an honor to get a referral from another colleague. It’s important to maintain a professional relationship with not only your clients but also with your colleagues, as you may work with them multiple times over.”
Keep clients first
For agents who are working to assemble a solid referral strategy, Cannon suggests keeping the client as your central focus.
“A big mistake I see in a lot of agents is making this business all about them,” she says. “While we want to brand ourselves and relate to our clients, it’s not about you. This business is about catering to the needs of our clients and offering them a service and skill they can’t get anywhere else.”
Lead generate, lead generate, lead generate
In order to increase the amount of referrals you receive, Cannon suggests going back to the basics. “The models and systems are there, so don’t skimp on your lead generation,” she says. “As part of your lead generation, you should be reaching out to your sphere and past clients every day. Put everyone you know into your CRM and get them set up on some type of action plan. Reach out to your contacts on a regular basis by sending handwritten notes, making phone calls and sending items of value to them. This is all part of an action plan.”
Cannon stresses that an action plan only works if you keep your clients’ needs in mind.
“If you’re sending something of value to your contacts, they have a reason to continue to receive information from you,” she says.
At the end of the day, Cannon credits the Keller Williams models and systems for her team’s impressive growth.
“It took me trying to invent my own models and systems several times over and failing before I realized how much Keller Williams has to offer,” she says. “We will continue to improve and streamline our systems as we grow and plan on attending Family Reunion and Mega Camp each year. The best is yet to come!”
Cannon’s story illustrates how past clients are one of the most reliable sources for leads, but it takes consistent follow-up with your database to ensure that you remain top-of-mind.
The Christie Cannon Team | Keller Williams Frisco TX | www.christiecannon.com
4783 Preston Rd #300 Frisco TX
DFW Heats Up REALTOR.com's Hottest Zip Codes
Saturday, January 7, 2017
By now it is no secret that Dallas & Fort Worth real estate dominated national news in 2016, but according to REALTOR.com, Texas holds an overwhelming majority in the top searched zip codes on their national website.
TX real estate's "hot market" factor has earned TX cities 18 of the top 20 spots, with the entire top 10 list being from TX!
North Texas eats up the entire top 10 with Dallas suburbs taking 6 spots!
So why all the love? For starters, keep in mind we are talking a geographic area the size of Connecticut & Rhode Island combined! Likewise, this list only factors REALTOR.com's searches. Other websites, like Zillow.com, are much less accurate (in many cases by more than 20%) in our non-disclosure state.
And those Waco spots? Well, according to one REALTOR.com article, a great deal of that search may simply be attributed to the wildly popular Chip & Joanne Gaines' TV show "Fixer Upper"!
It will be interesting to see how this list compares to other national websites stats!
Christie Cannon REALTOR
The Christie Cannon Team
Keller Williams Frisco TX
469.951.9588: Mobile
972.215.7747: Office
Voted as one of the BEST Realtors in D Magazine for 2010-2016
Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine
Named among America's Best Real Estate Agents by Real Trends Magazine
Certified Luxury Home Marketing Specialist
Global Property Specialist
#1 Keller Williams Agent 2011-2016
Top 50 Agents in the Nation / KW
Foreclosure Inventory at Lowest Since Mortgage Crisis
Friday, October 28, 2016
Business Insider recently reported that the number of US foreclosure is at an all time low!
Combine this good news with the previous reporting that mortgage debt is actually decreasing.
Concerts in the Courtyard at Willow Bend in Plano!
Wednesday, October 26, 2016
Come & join us this Friday for A Hard Days Night at this week's Concerts in the Courtyard at The Shops at Willow Bend in Plano sponsored by The Christie Cannon Team.
Should be another great concert with an awesome band!
A Hard Days Night, a Beatles Tribute Band, has been rocking out Beatles classics for more than 20 years!
We are so excited to see them this Friday October 28th starting at 6:30pm!
& we so hope to see you there!
How Not to Get a Mortgage!
Monday, October 24, 2016
Preparing to purchase a home in the coming months?
Here are some key reminders when it comes to getting a morgage!
As always, if you have questions, please give us a call at The Christie Cannon Team - Keller Williams Frisco TX
Christie Cannon REALTOR
The Christie Cannon Team
Keller Williams Frisco TX
469.951.9588: Mobile
972.215.7747: Office
Voted as one of the BEST Realtors in D Magazine for 2010-2016
Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine
Name among America's Best Real Estate Agents by Real Trends Magazine
Named among The Tope 250 Professional Real Estate Team is America, as seen in The Wall Street Journal
Certified Luxury Home Marketing Specialist
Global Property Specialist - World-wide Marketing
#1 Agent Keller Williams Frisco TX 2011-2015
Top 50 Agents in the Nation / KW
Home Appreciation - Yesterday, Today & Tomorrow
Monday, October 17, 2016
CoreLogic released their most current Home Price Index last week. In the report, they revealed home appreciation in three categories: percentage appreciation over the last year, over the last month and projected over the next twelve months.
Here are state maps for each category:
The Past – home appreciation over the last 12 months
The Present – home appreciation over the last month
The Future – home appreciation projected over the next 12 months
Homes across the country are appreciating at different rates. If you plan on relocating to another state and are waiting for your home to appreciate more, you need to know that the home you will buy in another state may be appreciating even faster.
Appraisers v/s Homeowners Battle On Values
Saturday, October 15, 2016
Appraisers & Homeowners Do Not Always See Eye-To-Eye!
In today’s housing market, where supply is very low and demand is very high, home values are increasing rapidly. Many experts are projecting that home values could appreciate by another 5%+ over the next twelve months. One major challenge in such a market is the bank appraisal.
If prices are surging, it is difficult for appraisers to find adequate, comparable sales (similar houses in the neighborhood that closed recently) to defend the selling price when performing the appraisal for the bank.
Every month, Quicken Loans measures the disparity between what a homeowner believes their house is worth as compared to an appraiser’s evaluation in their Home Price Perception Index (HPPI). Here is a chart showing that difference for each of the last 12 months.
Every house on the market has to be sold twice; once to a prospective buyer and then to the bank (through the bank’s appraisal). With escalating prices, the second sale might be even more difficult than the first. If you are planning on entering the housing market this year, let’s get together to discuss this, and any other obstacle that may arise.
Looking for Things to do in Dallas?
Sunday, May 29, 2016
So the weekend is upon you & you have no plans! Fear not & check out this cool list from TheCoolestStuffinTexas.com.
From Dallas staples like the Dallas World Aquarium to classics like Keller's Drive-in, this list is great!
You can find the entire list by clicking here!
CHRISTIE CANNON REALTOR
The Christie Cannon Team
Keller Williams Frisco
469-951-9588: Mobile
Voted as one of the BEST Realtors in D Magazine for 2010-2016
Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine
Name among America's Best Real Estate Agents by Real Trends Magazine
Certified Luxury Home Marketing Specialist
#1 Keller Williams Agent 2011-2015
Top 100 Agents in the Nation / KW
Windsong Ranch Prosper TX Wins Again
Saturday, May 28, 2016
Windsong Ranch in Prosper TX continues to rack up the awards in 2016. Earlier this month the Dallas Builder's Association (DBA) awarded Windsong Ranch the very coveted People’s Choice Community of the Year Award. in 2015, the Dallas Builder's Association awarded the community both Master Planned Community of the Year & Best Welcome Center. There award follow the community winning 2015 & 2016 awards from the National Association of Home Builders for Best Amenity Center, Master Planned Community of the Year, & Best Landscape Plan.
Offering over 600 acres of lakes, parks, creeks, hike & bike trails, resort style amenities, a community cafe, planned on-site Prosper ISD schools, & a location only a few miles from the Dallas North Tollway - Windsong Ranch is likely to continue grow in popularity as new phases open. Offering homes from such DFW favorite builders as: Highland Homes (DBA 2016 People's Choice Builder of the Year), American Legend (coming soon & DBA 2016 Builder of the Year), Huntington Homes, David Weekley Homes, Drees Homes, & more!
Want to know more about this awesome community or wish to see about what opportunities may be available for you? - Please give us a call!
CHRISTIE CANNON REALTOR
The Christie Cannon Team
Keller Williams Frisco
469.951.9588: Mobile
Voted as one of the BEST Realtors in D Magazine for 2010-2016
Voted as a Five Star Professional 2012-2016 Texas Monthly Magazine
Name among America's Best Real Estate Agents by Real Trends Magazine
Certified Luxury Home Marketing Specialist
#1 Keller Williams Agent 2011-2015
Top 100 Agents in the Nation / KW
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